diff --git a/plinth/templates/base.html b/plinth/templates/base.html
index b431ca286..76db24170 100644
--- a/plinth/templates/base.html
+++ b/plinth/templates/base.html
@@ -26,9 +26,12 @@
   <meta name="googlebot" content="noindex, nofollow, noarchive, nosnippet, noodp, noimageindex, notranslate" />
   <meta name="msnbot" content="noindex, nofollow, noarchive, noodp" />
   <meta name="slurp" content="noindex, nofollow, noarchive, noodp, noydir" />
+  <meta name="application-name" content="{{ box_name }}" />
   <meta name="description"
         content="{% blocktrans trimmed %}
-                   Core functionality and web interface for {{ box_name }}
+                   FreedomBox is a personal server designed for privacy and
+                   data ownership. It is free software that lets you install
+                   and manage server apps with ease.
                  {% endblocktrans %}" />
   {% block title %}
     <title>