diff --git a/debian/copyright b/debian/copyright
index 3834050b0..c2e7260f2 100644
--- a/debian/copyright
+++ b/debian/copyright
@@ -16,12 +16,16 @@ Files: doc/*.xml
 Copyright: 2011-2019 FreedomBox Authors
 License: CC-BY-SA-4.0
 
-Files: static/themes/default/FreedomBox-Logo.7z
-       static/themes/default/img/network-freedombox.svg
-       static/themes/default/img/FreedomBox-logo-*
-       static/themes/default/img/freedombox-logo-*
+Files: doc/visual_identity/apple-touch-icon*
+       doc/visual_identity/FreedomBox-Identity-Manual.pdf
+       doc/visual_identity/freedombox-logotype.png
+       doc/visual_identity/freedombox-logo-*
+       doc/visual_identity/FreedomBox-logo-*
+       doc/visual_identity/FreedomBox-Logo.7z
        static/themes/default/img/apple-touch-icon*
-       static/themes/default/FreedomBox-Identity-Manual.pdf
+       static/themes/default/img/favicon.ico
+       static/themes/default/img/freedombox-logo-*
+       static/themes/default/img/network-freedombox.svg
 Copyright: 2012 FreedomBox Foundation
 Comment: Original Author: Robert Martinez
 License: GPL-3+
diff --git a/static/themes/default/FreedomBox-Identity-Manual.pdf b/doc/visual_design/FreedomBox-Identity-Manual.pdf
similarity index 100%
rename from static/themes/default/FreedomBox-Identity-Manual.pdf
rename to doc/visual_design/FreedomBox-Identity-Manual.pdf
diff --git a/static/themes/default/FreedomBox-Logo.7z b/doc/visual_design/FreedomBox-Logo.7z
similarity index 100%
rename from static/themes/default/FreedomBox-Logo.7z
rename to doc/visual_design/FreedomBox-Logo.7z
diff --git a/static/themes/default/img/FreedomBox-logo-32px-white.png b/doc/visual_design/FreedomBox-logo-32px-white.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-32px-white.png
rename to doc/visual_design/FreedomBox-logo-32px-white.png
diff --git a/static/themes/default/img/FreedomBox-logo-grayscale-negative.png b/doc/visual_design/FreedomBox-logo-grayscale-negative.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-grayscale-negative.png
rename to doc/visual_design/FreedomBox-logo-grayscale-negative.png
diff --git a/static/themes/default/img/FreedomBox-logo-grayscale-negative.svg b/doc/visual_design/FreedomBox-logo-grayscale-negative.svg
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-grayscale-negative.svg
rename to doc/visual_design/FreedomBox-logo-grayscale-negative.svg
diff --git a/static/themes/default/img/FreedomBox-logo-grayscale.png b/doc/visual_design/FreedomBox-logo-grayscale.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-grayscale.png
rename to doc/visual_design/FreedomBox-logo-grayscale.png
diff --git a/static/themes/default/img/FreedomBox-logo-grayscale.svg b/doc/visual_design/FreedomBox-logo-grayscale.svg
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-grayscale.svg
rename to doc/visual_design/FreedomBox-logo-grayscale.svg
diff --git a/static/themes/default/img/FreedomBox-logo-lineart-negative.png b/doc/visual_design/FreedomBox-logo-lineart-negative.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-lineart-negative.png
rename to doc/visual_design/FreedomBox-logo-lineart-negative.png
diff --git a/static/themes/default/img/FreedomBox-logo-lineart-negative.svg b/doc/visual_design/FreedomBox-logo-lineart-negative.svg
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-lineart-negative.svg
rename to doc/visual_design/FreedomBox-logo-lineart-negative.svg
diff --git a/static/themes/default/img/FreedomBox-logo-lineart.png b/doc/visual_design/FreedomBox-logo-lineart.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-lineart.png
rename to doc/visual_design/FreedomBox-logo-lineart.png
diff --git a/static/themes/default/img/FreedomBox-logo-lineart.svg b/doc/visual_design/FreedomBox-logo-lineart.svg
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-lineart.svg
rename to doc/visual_design/FreedomBox-logo-lineart.svg
diff --git a/static/themes/default/img/FreedomBox-logo-standard.png b/doc/visual_design/FreedomBox-logo-standard.png
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-standard.png
rename to doc/visual_design/FreedomBox-logo-standard.png
diff --git a/static/themes/default/img/FreedomBox-logo-white.svg b/doc/visual_design/FreedomBox-logo-white.svg
similarity index 100%
rename from static/themes/default/img/FreedomBox-logo-white.svg
rename to doc/visual_design/FreedomBox-logo-white.svg
diff --git a/static/themes/default/img/apple-touch-icon.xcf b/doc/visual_design/apple-touch-icon.xcf
similarity index 100%
rename from static/themes/default/img/apple-touch-icon.xcf
rename to doc/visual_design/apple-touch-icon.xcf
diff --git a/static/themes/default/img/freedombox-logo-200px.png b/doc/visual_design/freedombox-logo-200px.png
similarity index 100%
rename from static/themes/default/img/freedombox-logo-200px.png
rename to doc/visual_design/freedombox-logo-200px.png
diff --git a/static/themes/default/img/freedombox-logotype.png b/doc/visual_design/freedombox-logotype.png
similarity index 100%
rename from static/themes/default/img/freedombox-logotype.png
rename to doc/visual_design/freedombox-logotype.png